There is much more to tender writing than simply producing a well-written and clear document. Establishing what your potential customer is looking for, and planning the ideal solution to meet their needs is as important, if not more critical, than the act of drafting out your written response to the invitation to tender.
The following tips are designed to support you in planning your tender writing process, to give you the best possible opportunity to sell your products or services to your potential customer.
Planning is everything
Before you even consider writing your bid, you need to be clear what the invitation to tender is asking for, identify the background issues and policies which will affect the purchasing decisions and know the capabilities of the current supplier.
Understand the competition
The likelihood is that you will be one of a number of organisations bidding for the contract. Understanding who you are up against is a powerful and effective way of establishing your own strengths, and mitigating the weaknesses of your competition. Consider who you are pitching with, and establish ways of making your tender response stand out from the crowd.
Storyboard your response
Getting all your subject matter experts together in a room enables you to draft out the ideal response, once you have identified the key win themes which will set your proposal apart from the rest. What is your solution? What will you offer? What will you provide and how? Draft out all your subject areas and discuss any issues, before drafting your response.
If you would like Tenders UK’s tender writing support through the complex tendering process, we are happy to help. We can help you develop your knowledge of how to tender and consistently create winning tender proposals.
Our experts can show you how to:
- Research the public sector market, contacts, size and policy drivers to find invitations to tender
- Define your unique product or service positioning
- Work out how to raise your profile with potential customers
- Construct the partnership you need to break into new regions
- Develop your skills and training to write winning tenders
- Provide additional outsource proposal writing resources.
If you would like to develop your knowledge of how to tender to repeatedly create winning tender proposals, then please contact us, today.
